Run Your Entire Sports
Organization on One Platform
AthleteHub gives leagues, clubs, and academies a branded workspace for registration, payments, schedules, standings, a built-in CRM, and athlete development — plus a cross-sport marketplace to recruit new families.
BUILT FOR EVERYONE
Five Roles. One Connected Ecosystem.
Platform Admin
Super Admin
The AthleteHub owner. Manages all org accounts, platform-wide analytics, subscription tiers, marketplace ad inventory, and global settings.
Organization Admin
League / Club / Academy
Builds their branded website, creates registration forms, collects payments, manages schedules & standings, oversees MyCRM, and buys marketplace ads.
Coach / Staff
Added by Org Admin
Manages rosters, enters game scores, updates schedules, posts announcements, updates athlete development profiles, and messages families.
Athlete / Family
Parent or Guardian
Discovers orgs, registers a household of athletes, pays fees, views schedules & standings, and tracks each athlete's private development profile.
Lead
Prospective Family
Submits an inquiry on an org's public page — auto-captured in that org's MyCRM, where it moves through the conversion pipeline.
END-TO-END OPERATIONS
Everything Your Organization Needs
Operational software, CRM, athlete development, and a discovery marketplace — in one data-driven platform.
Org Signup & Onboarding
Pick a plan, create your org (sport, name, logo, location), then build a branded public site with a drag-and-drop page builder — hero, schedule widget, announcements, contact form — and go live on the marketplace.
MyCRM — Full Pipeline
Every lead, household, athlete, coach, and contact is automatically captured and organized. Track pipeline stages (Lead → Contacted → Registered → Active), add notes, log interactions, set reminders, and export data.
Marketplace & Cross-Sport Recruiting
Families browse orgs by sport, location, and age. Organizations buy ad placements to appear in adjacent sport categories — a lacrosse org targeting ice hockey families — shown as 'Sponsored' cards.
Lead Capture & Conversion
A public inquiry instantly creates a MyCRM lead with contact details and sport interest. Org admins follow up via in-app messaging and convert leads to registered households.
Household & Multi-Athlete Registration
Parents create a household, add multiple children, and register each for a program or season — all tracked with registration status, payment history, and development stage.
Registration & Payment
Custom registration forms with pricing tiers, multi-registrant discounts, discount codes, and payment plans. Parents pay online and get instant confirmation in the dashboard and CRM.
Schedule & Standings
Create seasons, divisions, and teams. A round-robin generator auto-builds schedules, coaches enter results, standings auto-calculate publicly, and playoff brackets generate from standings.
Athlete Development Pathway
A public roadmap showing Beginner → Intermediate → Advanced → Elite/Pro progression, with age-appropriate training and nutrition guidance differentiated by male and female anatomy.
Private Athlete Profile
Each registered athlete gets a private dashboard: current stage, completed milestones, assigned programs, meal plans, and full progress history — viewable by coaches and parents.
Announcements & Messaging
Compose announcements and send via email and in-app notification to all members, a specific team, or individual households. Parents view full message history in their portal.
Nutrition & Fitness Library
Stage-specific workout and meal programs tagged by development stage and anatomy type. Athletes automatically see programs matched to their profile.
Platform Admin Dashboard
Super admins monitor platform KPIs (orgs, athletes, registrations, revenue, MRR), approve/suspend/feature orgs, manage ad inventory and pricing, and oversee subscription plans.
CROSS-SPORT MARKETPLACE
Recruit Athletes from Adjacent Sports
Families discover organizations filtered by sport, location, and age group. Orgs purchase advertising placements to appear in adjacent sport categories — turning a soccer family into your next lacrosse star.
Smart Discovery
Families filter by sport, location, and age to find the right fit.
Sponsored Placements
Buy ad slots that surface your org in adjacent sport searches.
Cross-Sport Reach
Expand recruitment beyond your sport's natural audience.
Velocity Soccer Academy
Soccer · U8 – U18
Northside Lacrosse Club
SPONSOREDLacrosse · U10 – U16
Apex Basketball League
Basketball · U6 – U18
Ice Breakers Hockey
SPONSOREDIce Hockey · U8 – U14
SUBSCRIPTION PLANS
Pricing That Scales With You
Starter
For new clubs and single teams getting organized.
- 1 branded workspace
- Up to 100 athletes
- MyCRM lead pipeline
- Online registration & payments
- Schedules & standings
Growth
For growing academies and multi-team leagues.
- Everything in Starter
- Unlimited athletes
- Page builder & custom domain
- Athlete development profiles
- Announcements & messaging
- 1 marketplace ad credit / mo
Elite
For large organizations and franchise networks.
- Everything in Growth
- Multi-org management
- Priority marketplace placement
- Nutrition & fitness library
- Advanced analytics & exports
- Dedicated success manager
The Most Complete Sports Organization Platform
Operational software, a built-in CRM, athlete development, and a cross-sport discovery marketplace — all in one data-driven workspace.
Launch Your Organization